I spend a lot of time looking at how independent artists publish their work digitally. Lately, it feels like the industry is forcing all of us to become full-time TikTokers, reel editors, and content creators just to get permission to do our actual art.

You spend 15 hours editing a 30-second video clip with a trending audio track, hoping the algorithm favors you, just to get people to look at a production you spent 6 months pouring your heart into. It’s exhausting, and frankly, it leads straight to burnout.

In Audience Lab, we can flip this on its head. What if we stopped trying to "create content" for algorithms and went back to just sharing our raw, messy, beautiful artistic process with a small group of people who actually care?

How much time are you wasting on social media chores right now? Does it feel like it's taking away from your actual craft?
Lets discuss in the comments.