Kickstarting A Community on Attractr

Attractr is a powerful tool for production companies aiming to build an engaged audience around their shows by working collaboratively with artists and creators. This guide provides essential steps to help you build a thriving community that supports your current shows and fosters long-term engagement.

Step 1: Create Your Organization Profile

Start by setting up an Organization Profile that clearly represents your production company’s identity. This includes:

  • Logo: A recognizable logo that reinforces your brand.
  • Bio: A compelling bio that tells your story.
  • Organization details: Provide essential information that adds credibility to your profile.

Your Organization Profile establishes the first impression for your community and creates a professional foundation for further growth.

Step 2: Create Show Pages

Next, build out your production catalog by creating Show Pages for each of your projects:

  • Complete the details: Provide all necessary information about the show to give audiences a comprehensive view.
  • Invite Cast & Crew: Encourage your team to join, adding legitimacy to the show and boosting collaborative promotion.
  • Visual Branding: Add a poster thumbnail and sneak-peek videos to showcase the show visually and make the page more enticing for visitors.

Each Show Page acts as the hub for your production, allowing you to promote the project, build an audience, and connect with cast and crew.

Step 3: Create Live Rooms

Use Live Rooms to create meaningful interactions with your audience. Begin by establishing a production-company-owned Live Room and invite cast and crew as a Team to your Organization to host their own Live Rooms under the associated Show Page:

  • Be Authentic: Regularly schedule Live Room episodes that showcase the behind-the-scenes journey, from rehearsals to daily activities. Episodes can range from 30 minutes to 5 hours, depending on the content.
  • Engage with Your Audience: Sharing real, unscripted moments helps build a deeper connection with your audience and keeps them invested in your production. Live Rooms provide the perfect space for real-time interaction.

Step 4: Define Unique Value and Perks

To truly engage your audience, offer unique perks that align with their interests:

  • Exclusive content: Behind-the-scenes footage, early access to content, or exclusive sneak peeks.
  • Personalized liveRooms: Shout-outs, Q&A sessions, or virtual tours.

Tailor perks based on what resonates most with your audience, and offer them through membership tiers or Live Room episodes to incentivize participation.

Step 5: Find Your First Audience

Kickstart your community by reaching out to your initial supporters:

  • Email your newsletter subscribers: Invite them to join Attractr and support your projects.
  • Promote on social media: Share updates, Live Room links, and behind-the-scenes content to attract your existing followers.
  • Network on Attractr: Join other creators’ communities, support their work, and invite them to your own Live Rooms.
  • Join the Attractr Community Forum: Engage with others, share ideas, and collaborate with fellow creators to expand your reach.

Your early audience is vital for word-of-mouth growth, so cultivate meaningful relationships and encourage them to spread the word.

Step 6: Keep Growing

Consistency is key to sustaining your community’s growth. Continue hosting regular Live Room episodes, share exclusive content, and interact with your members. As your community grows, so will your ticket sales, influence, and fan loyalty. Building a passionate community takes time, but with ongoing engagement and dedication, your audience will expand and thrive.