Turning Your Behind-The-Scenes to Media Business

Behind-the-scenes content offers production companies a powerful way to transform everyday moments into engaging, profitable media liveRooms. By showcasing the raw, real process behind your productions, you can craft compelling narratives that captivate your audience and create new revenue streams. Here’s how to turn behind-the-scenes content into a sustainable media business:

Step 1: Develop a Strategy

  • Set a goal: Define clear objectives for your behind-the-scenes content, whether it’s growing your audience, boosting engagement, or driving ticket sales.
  • Identify untold stories: Tap into unused assets like backstage moments, rehearsals, or daily routines that highlight the essence of your production.
  • Create a system: Assign team admins to integrate Attractr into your daily workflow, enabling artists and creators to host Live Room episodes and managing the delivery of perks.
  • Define a Live Room calendar: Establish a consistent schedule for your content to keep your audience engaged and anticipate your next update.

Step 2: Empower Your Artists and Crew

Your cast and crew have unique talents and personalities that audiences often never get to see. By giving them the platform to host their own Live Room episodes, you’re empowering them to grow their personal brand and create new revenue streams. Spotlighting their untold stories not only enhances the show’s depth but also allows them to engage with fans in ways they hadn’t before, adding purpose and value to their passion.

Step 3: Set the Stage for Payouts

  • Add payout accounts: Set up payout accounts for each Live Room, ensuring that membership revenues go directly to the Live Room host.
  • Price memberships strategically: Base membership prices on the unique value you offer through behind-the-scenes content and perks, such as early access, exclusive insights, or personalized shout-outs.

Step 4: Start Small with Your Closest Networks

  • Test your Live Rooms: Start with your initial audience, refining your approach based on their feedback.
  • Invite cast and crew: Encourage them to participate in promoting the shows and expand their professional networks on Attractr. This also enhances their role as ambassadors of your production.

Step 5: Convert Free Members to Paid

  • Host free Live Room episodes: Use free content as a gateway to build interest and engagement. This gives audiences a taste of what’s to come and can lead to conversion into paid memberships.
  • Send personalized messages: Build relationships through direct communication and personalized interactions to nurture free members into loyal, paying subscribers.